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At Trainium Academy, we believe training is ineffective. We prefer to coach your team.

Coaching has traditionally been reserved for the senior management of companies. However, we strongly believe that every individual in an organisation, regardless of level, can benefit from coaching.

We are the pioneers in providing group coaching to organisations. We believe in empowering your team with coaching methodologies to solve the immediate challenges faced by every individual, regardless of their competency and experience level.

We want to help you solve real problems to help your organisation move to the next level!

Trainium personal branding training

Becoming a Synergistic and Growing Team

Everyone knows that teamwork and growth mindset is essential for organisational success, but it’s easier said than done. Many challenges exist, including apathy, miscommunication, lack of big-picture understanding and so on.

How can a team increase its motivation, collaboration and self-development mentality? What are the critical ingredients that can help each member grow and synergise? What are the concrete steps that the team can take to move to the next level in efficiency and energy?

We found Eugene’s team building to be very helpful as many of our participants are very focus in his fun and quality teaching. He is able to make the group stay energize and create many role play and games that are inspiring for my team to rethink again on how to collaborate, compromise and influence in team working. He is very dynamic and able to share many real life experiences relating to our topic of team building. Our team members are already asking me if next year we can ask Eugene to give us more trainings on different topics as they really enjoyed and like him to continue to be our trainer for the future trainings. Thanks to Eugene for his great work done for our team in Besi Singapore Pte Ltd


HR manager, Besi Singapore Pte Ltd

Trainium personal branding training

Manage, Motivate and Lead a Winning Team

All winning teams require leaders and members who have a positive mindset and a culture of ongoing motivation. The leaders who choose to adopt a winning mindset to his work will become a force for good, influence others to do their best, which ultimately results in a more progressive organisation.

Trainium Academy has distilled leadership principles into the 4i model to help individuals become an inspirational leader for greater team effectiveness.

My team and I found your session to be engaging, constructive and knowledgeable and we greatly benefitted from the session.

Prior to the session,  your openness and willingness to consider our feedback and suggestions was also very helpful in ensuring the session was meaningful and effective for us.

My team and I like the flexibility of your program.  You were mindful of some participants who were more Mandarin speaking and explained some of the terminologies in Chinese. 

Also, the activities you planned for the session were constructive and helped to explain the concepts well.

I was particularly touched by your personal sharing of your struggles and how you overcome them.  It is reality and also encouraging.  The 3 I model  ( Initiative, Influence and Improve) was also useful and easy to understand. 

What I like most is your ability to conceptualise our vision and plans into a word, Shepherd which makes it easy for us to remember.  

On the whole, you facilitated the session very skillfully and we felt empowered and enriched by the learnings and sharings.

Poh Cheng

Head, Marymount Kindergarten

Trainium personal branding training

Supercharging Your Sales through the Power of NLP

The ability to effectively influence and persuade lies at the heart of our personal and professional lives, especially for your sales team.  The capacity to persuade is the key to sales success; whether the goal is to convince one person in a face-to-face encounter, influence a group in a meeting, sway an entire organisation, or win over the broader community.  
This program is based on proven principles and techniques of effective persuasion derived from the psychology of human behaviour and Neurolinguistic Programming (NLP).

Eugene is simply one of the best sales trainers I’ve seen. He is very engaging and motivational, and led a very fun and effective sales workshop. We appreciated the many role-plays, games and competitions that he created, which provided opportunities for us to practise what we learnt. Eugene also provided on-the-spot coaching to each participant to improve our sales techniques. I highly recommend him for any company that wants an effective and impactful workshop to change sales staff mindset and sales performance.

May Lyn


Trainium personal branding training

Design Thinking Leadership

Design thinking has gone way beyond design per se, and has been applied successfully in businesses. It helps systematize decision making and innovation, and allows leaders to thrive in their workplace. The key to strong leadership is being able to constantly and consistently innovate around the disruptions that occurs both tangibly and intangibly.

Eugene Seah is no doubt the most entertaining coach/trainer I had ever experienced. The contents covered for the 1 day creative thinking course were applicable to both work and on a personal growth level. The trends of the digital economy were highlighted with strong emphasis on how creativity affected the market. I was taught on how to build a strong growth mindset and how creative thinking could be applied in problem solving. In summary, the course was motivating, fruitful and entertaining.


ST Engineering Centre of Excellence

Trainium personal branding training

Strategic Thinking for Leaders in the VUCA World

The new mantra of today’s successful organization is to “innovate or die an untimely death.” Flipping through the newspapers, it is obvious that being a large and well-established firm does not ensure survivability. The key to longevity is being able to constantly and consistently innovate around the disruptions that occurs both tangibly and intangibly. Competition is abundant and for your organisation to survive you need to learn come up with new and innovative ideas to keep it from becoming redundant.

It’s easy to say, but challenging to execute. The essential first step is to adopt STRATEGIC THINKING.

What is strategic thinking and how does it help you innovate and solve problems? This program is designed to help you acquire the knowledge, skills and attitude for enhanced critical thinking, strategic frameworks and greater innovation.

Eugene was able to connect and effectively engage with all of us during the workshop. He is very knowledgeable and passionate on the topics of leadership and was able to share his personal life examples as well as others too. He built in many activities during the workshop to bring out the key learnings in a fun way. Great job, Eugene!

Annie Chin

Cluster Director, Southeast Asia, Ferring Private Ltd

Trainium personal branding training

Building a Synergistic & Resilience Culture with Positive Communication

Many of workplace unhappiness are kept among staffs or self and it becomes a vicious and toxic cycle, which affects morale at work. This unhappiness is mainly caused by miscommunication (poor or insufficient communication) and mismanagement of relationships (peer-to-peer & supervisor-to-subordinate). Knowing how to communicate well and recognising different personality types can have a significant impact on an individual’s or team’s success.

I attended Eugene’s workshop on Communicating with Intent. He brought a lot of energy to the classroom. We discussed many case studies in workplace communication, and they were very useful in reminding us to avoid similar mistakes in our daily life.

Claire Li

NUS Enterprise

Trainium personal branding training

Superbrand Me: Gaining An Unfair Advantage Through The Power Of Personal Branding

The perception of you is a direct result of how you project yourself. Every successful person is perceived for his expertise or his achievements because of how he projects his personal brand.

Whatever you are saying or even NOT saying projects your personal brand. A personal brand is even more important when you’re looking to attract more prospects rather than out hunting for them through cold calls. Your brand, be it online or offline, hold a huge standing before even any forms of interaction because of how you are being perceived.

This program is customized for the participants to help them discover their brand identity and project them as an impactful personal brand to attract more leads.

Back in 2017, I got acquainted with Eugene Seah and started attending his Personal Branding workshops.

I am drawn by his creative and refreshing way of coaching. I must say that his trainings have helped me, a newbie in personal branding, to discover my own message and how to deliver my message and value to the right audience.
Thanks to his empowering workshops, I was awarded the “GOLD Achiever” in the Singapore property industry for the months of May and June 2019
If you seriously want the breakthrough you have been desperate for or you want proven practical strategies in the area of personal branding, please seek out Eugene Seah.

David Cheong


Trainium personal branding training

Cross Cultural Business Negotiation Skills

Negotiating is something we need to do every day whether we like it or not. Although people often think of boardrooms, suits, and million dollar deals when they hear the word negotiation, the truth is that we negotiate all the time. It doesn’t have to involve contracts or business deals. It might be dealing with housekeeping chores, getting more office space or needing that crucial day off work for a family event.

More serious negotiation involved closing that lucrative deal that will bring in more income to your organization, creating a win-win situation with your customers. Business negotiation gets even trickier when it involves cross cultural differences.

Through this program, participants will be able to understand the basic types of negotiations, the phases of negotiations, and the skills needed for successful negotiating.  You will also be imparted with the skills on managing conflicting situation during negotiation.


Excellent content and very knowledgeable trainer. Interesting and stimulating. Eugene made everyone feel very comfortable, able to contribute and take something away. Eugene was also entertaining, whilst conveying key principles and practical tools. There was an element of fun about in course too.

Elizabeth Fleury

Head of Events, Blue Coat

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